Photography can provide the “next best thing” to visiting a site, and having effective photographs is a key part of documenting your project, winning awards, getting published, and landing your next project. But getting the best and most cost-effective results from your photography requires advance preparation and a good understanding of your business’s PR needs. Gain the knowledge and tools you need to specify the photos you need, when you need them, and integrate them into your greater marketing efforts.

 

- Have an appreciation of the issues involved in specifying architectural photography as part of your firm's marketing and publicity efforts

- Know how to work effectively with photographers before, during, and after onsite photography

- Have an awareness of the major general approaches to photographing space and where to use each one 

- Have a basic understanding of licensing and cost sharing for photography projects